All Monsha’at digital solutions should be built using following design principles. These principles are at the root of solutions being 1. Effective 2. Efficient and 3. Desirable for the end users.

  1. Design over Decoration: Good design uses only meaningful elements. Any UI element which has less functional significance should be avoided. Example: Colors and gradients should be used only when they have functional or core aesthetical importance.
  2. Simple and Minimal: As Dieter Rams famously said “Good design is as little design as possible”, the design solutions should always try to eliminate the visual and cognitive clutter. Every constituent user interface element and the resultant experience is designed to keep simplicity and minimalism in mind.  The design should not be cluttered with non-essentials.
  3. Maintain Visual Hierarchy: User interface needs to maintain hierarchical balance. Visual hierarchy of the interface elements should be a reflection of the following:
    1. The elements that need to be prioritized from business/corporate/brand recognition standpoint
    2. Elements that provide maximum value to the end user in given context
    3. UI constituents that need the attention of the user in varying degree. Example: elements that need maximum attention need to be placed higher in the visual hierarchy
  4. Scalable: We understand that Monsha’at is in “ever and rapidly evolving” space. Solutions built using the design system keep the evolutionary aspect in mind to give enough room for more varied content, actions to be added when needed.